How to use Social Media for Search Engine Optimisation

Social Media

It is believed that there are hundreds of factors which can determine the ranking of your website on Google and the other search engines.

In recent years, social media has emerged as an important ranking factor. Most people with an interest in SEO have a tendency to test and check which websites consistently perform well on search engines and it is clear that very often the highest ranking websites are also popular on social media.

With limited time and resources, you might not be able to cover every platform on social media, but as a minimum you could consider making best use of the big two, namely Facebook and Twitter.

The range includes:

  • Facebook.
  • Twitter.
  • Google Plus.
  • Instagram.
  • Pinterest.
  • YouTube.
  • LinkedIn.

 

 

Tips for Using Social Media to Boost your SEO Ranking

  • Create a Facebook Page to promote your job site.
  • Add the URL for your job site as the primary URL in the 'About' section.
  • Embed that same Facebook Page on your recruitment website.
  • Create a Twitter account which is dedicated to your job site.
  • Add the URL for your job site as the primary URL in your Twitter description.
  • Embed your Twitter feed on your recruitment website.
  • Use free widgets and gadgets to make it easy for people to like, share and tweet about your website.

 

How to Add a Facebook Like and Share Button

This is what it looks like:

 
 

 

OK, this is what you need to do:

1) Go to this page:

https://developers.facebook.com/docs/plugins/like-button

2) Where it says 'URL to Like', enter your recruitment or job site web address.

3) Tick the box to 'Include Share Button'.

4) Click 'Get Code' (at the bottom).

5) You will need to copy the code from sections 1. and 2. and then add it to your QuickontheNet.com web page.

6) Edit a 'Page' or 'Gallery Item', click the small 'HTML' button (on the right-hand side).

7) Now 'Paste' your code from sections 1. and 2. into the window.

8) Click 'Update' and 'Save' (at the bottom).

You can try this for yourself right now using our free trial.

 


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