If we look back just a few years ago, it was considered important to have a version of your job site which was optimised for display on mobile phone handsets. To clarify, it was considered to be important, but not necessarily essential.
Today, there is no doubt that having a mobile-friendly website is essential on the internet. As a starting point, more people browse the internet using mobile phones (compared with desktop computers and laptops). In other words, you want to ensure that your visitors can have a good experience on your website when they are browsing from their mobile devices.
Perhaps even more important (than the mobile screen usability issue), it is critical for business because having a mobile-friendly website is now a ranking factor on the Google Search results.
What does this mean on Google Search Results?
Google has openly announced that "Google Search will be expanding its use of mobile-friendliness as a ranking signal" and this "will have a significant impact in Google Search results". In other words, websites which have been optimised for mobile browser screen display can benefit on the search engine rankings.
In addition to this, sites which have been optimised for mobile display are flagged up and anotated on the Google search results with the words "Mobile-friendly", as highlighted with the red arrows on the left side of the Android mobile screenshot below:
If you consider this important issue from a user perspective, a person using Google Search on a mobile phone:
If you think about it, if you are surfing the web on your mobile, there is no reason to waste your time looking at websites which look terrible on your phone, and might even be totally unusable on your mobile browser.
Passing the Google Mobile-Friendly Test
We are proud to announce that mobile phone sites created at QuickontheNet.com can pass the Google Mobile-Friendly Test and they also show the "Mobile-friendly" annotation on the search engine result listings.
Please see the Mobile-Friendly Test screenshot below.
Please consider that many factors can determine your search engine ranking and it has already been confirmed that mobile-friendliness is an established ranking signal.
Therefore it is most important that people can actually find your site on Google when using a mobile, and secondly, it is critical that your website looks great and performs well on a mobile handset web browser.
What about Desktop Sites on Google Mobile Search?
Having a site which is optimised for mobile phones does not guarantee your site will rank higher than all non-mobile sites and sometimes non-mobile sites will get a higher search ranking than mobile-friendly sites.
Google considers many different factors when ranking sites on the search results for both mobile browsers and desktop (computer) browsers.
However, if you consider the simple fact that mobile-friendliness is a known ranking signal and it has already been announced by Google itself that it "will have a significant impact in Google Search results", then it is clear beyond doubt that you must get this technology right for your recruitment business website.
We can show you how to build a cool job site or a professional recruiter site without spending hundreds or thousands every month. With low prices you will simply not believe, you get an instant free trial with free help and support.
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