Getting it Wrong - Things You Should Not Do

It is recommended that you create content for people visiting, reading and using your website and not for search engines. In other words, design and build your website for real people and not for search engine robots.

As a general point, we believe it is best not to over-do the SEO treatment of your website because search engines tend not to like it if you are trying to gain an unfair advantage on the search rankings.

SEO Mistakes to Avoid with your Recruitment Site

We have outlined a collection of handy tips:

• Avoid inserting numerous unnecessary keywords aimed at search engines, which have no logical meaning and can be annoying to users.
• Avoid having blocks of text with deliberate misspellings or jumbled keyword phrases.
• Avoid hiding text from users, with the intention of only displaying it to search engines e.g. having hidden black text on a black background.
• It is best you keep your URLs and Meta Tags totally relevant to the page content.
• Do not use link farms and link building services from companies and individuals who can create a high volume of low-quality links to your website.
• Avoid replicating your own content across your website.
• Do not duplicate and copy content from other websites.
• Do not consider SEO at the end of your website creation project. It is better to plan for SEO at the very start.
• Do not ignore the local SEO opportunity and remember to take advantage of location based keywords.

<< Previous    Next >>

<< Go back to list