How to Optimise Job Pages for Search Engines

Let's start with a few basics and we will assume you have a 30 page recruitment website. If your site has been created properly and the search engine spiders can access all pages of your site, then you could have 30 separate pages indexed on the search engines. For example, this could mean you could have 30 unique pages on the Google search results pages.

Now let's assume you have a 30 page recruitment site with 60 job description pages on your website. This means your exposure on the search engines can be tripled, because you could have 90 separate pages indexed on the search engines.

In other words, posting jobs on your website can widen the appeal of your job site on the search engines.

By the way, when you use the QuickontheNet.com to build your website, we are pleased to inform you that all of your web pages can be indexed (by search robots and spiders) by all the major search engines, including Google, Yahoo and Bing.

This website already contains a simple guide explaining how to post jobs on your website, so we will not duplicate that information here. Instead, we will focus on the important issues which can impact on SEO when you add job description pages to your recruitment site.

Job Descriptions and Geographic Locations

Please remember that people searching for jobs will often use a location with their search phrase, in order to return the most relevant search results for their needs e.g. 'accountancy jobs manchester', or 'dental nurse vacancy toronto' or 'logistics manager job melbourne'.

To help you and your website users, you should consider adding the job location and job title to each job, in the 'Heading' section. If you do that, your incoming email application messages with CV attachments will contain the job location and job title in the email subject bar.

More importantly, if you want to plan ahead, for the best long-term search engine prospects, it is also best to put the job location e.g. South London and job title into each job page 'URL' and 'Meta Title'.

In summary, we encourage you to add the job location in the following areas for each job posting:

• Heading.
• Intro Text.
• Main Text (this is your full job description).
• URL Filename.
• Meta Title (this is the blue title on the Google search results).
• Meta Description (this is the snippet description on the Google search results).

Industry Jargon and Technical Terminology

When you focus on your niche recruitment sector, you can often gain a competitive advantage on the search engines.

For example, if you consider the end-user (the job-seeker and/or the employer), very often these people will perform searches on the search engines using specialist industry keywords and technical jargon which are specific to their job role. With that in mind, it is important that these words also appear on your job site, particularly on your job description pages.

Summary

The entire process is quick and easy and this is what you need to know:

Each gallery (each job board) at QuickontheNet.com can contain many different jobs (many different gallery items).

For each job (for each gallery item), put the:

• Job title, location and job reference number in the 'Heading'.
  Example: Civil Engineer in New York, USA: Job Ref. ABC123.
  
  
• Short job description in the 'Intro text'.
  
  
• Full job description in the 'Main text'.
  
  
• Job title and location and in the 'URL'.
  Example: www.domainname.com/civil-engineer-job-new-york.cfm.
  
  
• Job title and location and in the 'Meta Title'.
  Example: Civil Engineer Job Vacancy in New York, USA.
  
  
• Short job description in the 'Meta Description'.

…and finally, please remember to click the radio button to add the job application form.

Meta Tags Screenshot

To make this simple and clear, we have provided a screenshot below showing how to add your meta tags to your job descriptions (gallery items) in your website toolkit at QuickontheNet.com for the benefit of SEO:
 

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