Your business logo should normally blend into and form part of the overall website design scheme, rather than have the appearance of being added as an afterthought.
The logo colours normally set the scene and determine the colour palette range for the website creative concept.
At QuickontheNet.com, you can upload JPG and GIF file picture images and then apply your own creative style and employer branding. For example, you can use your own colours and styling in your:
When it comes to employer branding, all of the design elements should blend together in harmony to create the right impression for your recruitment website and your choice of colour scheme and imagery should normally carry an overall consistent marketing message across your entire website.
Similarly, your internet presence on other platforms should blend with and sit comfortably alongside your recruitment business website. For example, your website business branding should carry through and influence the design of your:
Overall Use of Colour on your Recruitment Site
Broadly speaking, we suggest you consider your website design as two overall blocks of colour:
There are no rules, but you may wish dissolve your logo and header bar image into a solid colour. That choice of colour could match with your logo colour and it can help to make all the creative elements gel together.
Which is Best? JPG Pictures or GIF Pictures?
When displayed on the internet, as a guide we believe it is best to use:
Crisp solid colour normally look more impressive when you present them using GIF file images, whereas solid colours displayed in JPG files can often look mottled and blotchy.
Whilst it is possible to save photos as GIF files, there is no benefit in doing so because the colour quality will suffer and the picture file size will be much too large. Pixelated photographic images are best saved as JPG files.
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